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Open a Czech Advertising and Marketing Company
Updated on Wednesday 31st October 2018 Rate this article
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Foreign investors who want to expand on the Czech market through an advertising and marketing company should know that the characteristics of the local consumers are represented by an increasing interest in purchasing organic products, as well as products addressed for health and wellness purposes. Those who want to open a company in Czech Republic in this sector should also consider that the consumers’ purchasing power is increasing and that more and more local consumers prefer to complete their purchases using the internet and our team of specialists in company formation can advise on how to set up a business in the online environment.
In this sense, it is important to know that the number of e-commerce businesses have grown, reaching more than 40,000 in 2017, compared to less than 38,000 in 2016. Related to this subject, investors should also know that the digital advertising revenues are estimated to reach a total value of $974 million in 2018.
What are the rules of law concerning Czech advertising sector?
One of the main concerns of businessmen who want to start the procedure of company registration in Czech Republic in the field or advertising and marketing should be the legislation in the field. In Czech Republic, the main legal requirements are given by the Media Act and the Advertising Act. Our team of consultants in company registration in Czech Republic may offer in-depth information on these regulations, which prescribe the following:
- • the Advertising Act regulates the manner in which businesses can advertise specific category of products, such as food, tobacco, baby food and baby products;
- • the Advertising Act provides regulations that mainly concern advertising through television as the main communication channel;
- • television advertising, sponsoring and teleshopping are regulated under the Advertising Act, Chapter V, Part IV;
- • advertising in Czech Republic through television has to be presented in blocks, clearly separated from the television programs and individual advertising spots during a program can only be accepted in specific conditions.
The main channels of communications in Czech Republic
Although the delivery of advertising services using the online environment is increasing in Czech Republic, the main communication channel still remains television, as it is the case in other European countries; in 2015, this advertising segment had a total expenditure of $310 million. The second most developed communication channel was the digital advertising, which had a total expenditure of $237 million.
Other types of communication channels that are used here for advertising are through magazines, outdoor media, newspapers, radio and cinema. Businessmen are invited to contact our team of representatives in company formation in Czech Republic for more information concerning the registration of a business operating in the advertising and marketing field.
Meet us in Brno
Call us at +420 721 565 868 to set up an appointment with our specialists in company formation in Brno. Alternatively you can incorporate your company without traveling to Czech Republic.
As an CorpexLab client, you will benefit from the joint expertize of local experts and international consultants. Together we will be able to offer you the specialized help you require for your business start-up in Czech Republic.
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