Foreign investors who want to expand on the Czech market
through an advertising and marketing company
should know that the characteristics of the local consumers are represented by an increasing interest in purchasing organic products, as well as products addressed for health and wellness purposes.
In this sense, it is important to know that the number of e-commerce businesses
have grown, reaching more than 40,000 in 2017, compared to less than 38,000 in 2016. Related to this subject, investors should also know that the digital advertising revenues
are estimated to reach a total value of $974 million in 2018.
What are the rules of law concerning Czech advertising sector?
- • the Advertising Act regulates the manner in which businesses can advertise specific category of products, such as food, tobacco, baby food and baby products;
- • the Advertising Act provides regulations that mainly concern advertising through television as the main communication channel;
- • television advertising, sponsoring and teleshopping are regulated under the Advertising Act, Chapter V, Part IV;
- • advertising in Czech Republic through television has to be presented in blocks, clearly separated from the television programs and individual advertising spots during a program can only be accepted in specific conditions.
The main channels of communications in Czech Republic
Although the delivery of advertising services
using the online environment is increasing in Czech Republic
, the main communication channel
still remains television
, as it is the case in other European countries; in 2015, this advertising segment
had a total expenditure of $310 million. The second most developed communication channel
was the digital advertising
, which had a total expenditure of $237 million.
Other types of communication channels
that are used here for advertising
are through magazines, outdoor media, newspapers, radio and cinema
. Businessmen are invited to contact our team of representatives in company formation in Czech Republic
for more information concerning the registration of a business
operating in the advertising and marketing